Improving Price Promotional Planning by Examining the Effects of Price Promotions on Sales and Forecasting the Demand in a Promotional Environment Within the Dutch FMCG Market

Additional Metadata
Keywords	FMCG, Price Promotions, Forecasting, Promotional Planning
Thesis Advisor	van Dalen, Jan, Rooderkerk, Robert
Persistent URL	hdl.handle.net/2105/55124
Series	Supply Chain Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vullinghs, Wessel. (2020). Improving Price Promotional Planning by Examining the Effects of Price Promotions on Sales and Forecasting the Demand in a Promotional Environment Within the Dutch FMCG Market. In Supply Chain Management.http://hdl.handle.net/2105/55124

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