Brand presence in the Metaverse: Physical grounding and its effect on customer-based brand equity and willingness to pay

Additional Metadata
Keywords	costumer-based brand equity, physical grounding, non-fungible tokens, willingness to pay
Thesis Advisor	fritze, martin, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/63969
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Guerra Sánchez, Gabriel. (2022, July 20). Brand presence in the Metaverse: Physical grounding and its effect on customer-based brand equity and willingness to pay. Master in Management. Retrieved from http://hdl.handle.net/2105/63969

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