Targeting New Customers or Nurturing the Existing Base: The Role of Customer Loyalty in Digital Product Innovation Adoption

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Keywords	Innovation Adoption, Consumer Behaviour, Customer Loyalty, Digital Innovations
Thesis Advisor	Rijsdijk, Serge, Madiedo, Juan
Persistent URL	hdl.handle.net/2105/74394
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nanninga, Tim. (2024, July 30). Targeting New Customers or Nurturing the Existing Base: The Role of Customer Loyalty in Digital Product Innovation Adoption. Management of Innovation. Retrieved from http://hdl.handle.net/2105/74394

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