A chatbot or a human? Investigating how different levels of anthropomorphism impact consumer adoption of customer support agents

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Keywords	chatbot, human, customer support, anthropomorphism, consumer adoption
Thesis Advisor	Rijsdijk, Serge, Madiedo, Juan
Persistent URL	hdl.handle.net/2105/74396
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stepanko, Petr. (2024, July 30). A chatbot or a human? Investigating how different levels of anthropomorphism impact consumer adoption of customer support agents. Management of Innovation. Retrieved from http://hdl.handle.net/2105/74396

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