The Power of Nudging: Changing Digital Advertisements to Influence Consumers' Sustainable Fashion Purchases

Additional Metadata
Keywords	nudges, digital advertisements, sustainable clothing purchases, social cue nudge, simplification nudge, attitude-behavior gap
Thesis Advisor	Kochuyt-van Calster, Thierry, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/78742
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bonchovska, Iskra. (2026). The Power of Nudging: Changing Digital Advertisements to Influence Consumers' Sustainable Fashion Purchases. In Marketing Management.http://hdl.handle.net/2105/78742

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