2026-08-11
Recommendations in the Age of Artificial Intelligence and Influencers: How AI and Social Media Influencers Shape Warmth, Competence, and Purchase Intention Across Product Types
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , | |
| van Dijke, M.H., Berens, Guido | |
| hdl.handle.net/2105/78901 | |
| Master in Management | |
| Organisation | Rotterdam School of Management |
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Helmts, Anna. (2026). Recommendations in the Age of Artificial Intelligence and Influencers: How AI and Social Media Influencers Shape Warmth, Competence, and Purchase Intention Across Product Types. In Master in Management.http://hdl.handle.net/2105/78901 |
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