Going Deep or Staying Shallow? Exploring the Impact of Celebrity Endorsement Depth on Consumers’ Purchase Intention: Embedded vs. Peripheral Endorsements

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Keywords	celebrity endorsement, purchase intention, embedded, peripheral, brand identification, celebrity identification
Thesis Advisor	Bridoux, Flore, Ouacha, Malika
Persistent URL	hdl.handle.net/2105/79197
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tsetis, Emma. (2025). Going Deep or Staying Shallow? Exploring the Impact of Celebrity Endorsement Depth on Consumers’ Purchase Intention: Embedded vs. Peripheral Endorsements. In Master in Management.http://hdl.handle.net/2105/79197

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