Persuasive Strategies in Influence Marketing: Impacts of Healthy Eating Calls and Influencer Expertise in Promoting Healthy Eating Among Gen-Z

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Keywords	Gen-Z, Healthy eating, influencer marketing, nudging strategy, persuasion
Thesis Advisor	Liberali, Jordana, Thomassen, Jean-Pierre
Persistent URL	hdl.handle.net/2105/79203
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ting, Sarah. (2025). Persuasive Strategies in Influence Marketing: Impacts of Healthy Eating Calls and Influencer Expertise in Promoting Healthy Eating Among Gen-Z. In Master in Management.http://hdl.handle.net/2105/79203

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