Human-AI Collaboration in B2C Sales: Adoption, Motivations, and User Perceptions

Additional Metadata
Keywords	B2C, Sales, Marketing, Generative AI
Thesis Advisor	Rathee, Chandrika, Pyun, Eugene
Persistent URL	hdl.handle.net/2105/79327
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fouchier, Daniël. (2025). Human-AI Collaboration in B2C Sales: Adoption, Motivations, and User Perceptions. In Management of Innovation.http://hdl.handle.net/2105/79327

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