The effect of founder-based digital branding, trust and brand image on consumer purchase intention in direct-to-consumer (D2C) e-commerce startups

Additional Metadata
Keywords	Founder-based branding, trust, brand image, purchase intention, start-ups, direct-to-consumer, e-commerce
Thesis Advisor	Madiedo, Juan, Tasselli, Stefano
Persistent URL	hdl.handle.net/2105/79363
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Krieger, Stan. (2025). The effect of founder-based digital branding, trust and brand image on consumer purchase intention in direct-to-consumer (D2C) e-commerce startups. In Management of Innovation.http://hdl.handle.net/2105/79363

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