Questioning the Established Thinking on Customer Orientation – Resource or Dynamic Capability?

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Keywords	Customer orientation, market orientation, dynamic capability, R&D, product development, firm performance, resource-based view
Thesis Advisor	Dolgova, Evgenia, van Wijk, Raymond
Persistent URL	hdl.handle.net/2105/79559
Series	Strategic Entrepreneurship
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sturm, Sascha. (2025). Questioning the Established Thinking on Customer Orientation – Resource or Dynamic Capability?. In Strategic Entrepreneurship.http://hdl.handle.net/2105/79559

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