From Hidden Gems to Must-Haves: How Influencer and Brand Collabs Spark Success for Creative Startups

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Keywords	customer acquisition, competitive advantage, influencers, brand collaborations
Thesis Advisor	Meijaard, Joris, Nghona, Xolani
Persistent URL	hdl.handle.net/2105/79585
Series	Strategic Entrepreneurship
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Breemen, Celia. (2025). From Hidden Gems to Must-Haves: How Influencer and Brand Collabs Spark Success for Creative Startups. In Strategic Entrepreneurship.http://hdl.handle.net/2105/79585

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