The Role of Marketing and Trust in Collaborative Procurement: A Case Study of Bundle-Up!

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Keywords	Entrepreneurship, Marketing, Case study, consumer behavior, procurement, customer acquisition, business development
Thesis Advisor	Meijaard, Joris, Nghona, Xolani
Persistent URL	hdl.handle.net/2105/79588
Series	Strategic Entrepreneurship
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lopez Navas, Jaime. (2025). The Role of Marketing and Trust in Collaborative Procurement: A Case Study of Bundle-Up!. In Strategic Entrepreneurship.http://hdl.handle.net/2105/79588

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