Media & Business
Collection
Collection
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Representing Brand Identity through Body Positivity on Instagram. A Thematic Analysis of the Aerie Brand Master Thesis
Vinsensa Gerosa Sivinadia
June 2021 -
The Never-Ending Hedonic Treadmill of Advertising in The Digital Age. An Empirical Study on The Effects of Social Media Advertising on Compulsive Buying, Customer Satisfaction and Life Satisfaction in Young Adults Master Thesis
Ka Yin Olivia Yuen
June 2021 -
The Hidden Identity of Male American YouTubers. An Explorative Search into Gender and Para-Social Behaviour Master Thesis
Andries Blommers
June 2021 -
Did you feel that? A qualitative thematic analysis on emotional advertising for male and female personal care products Master Thesis
Natasha Mhishi
June 2021 -
The Future of Africa: Investigating How Entrepreneurship Education Can Boost Technological Innovation In Sub-Saharan Africa Master Thesis
Ingrid Myklebost
June 2021 -
Social Commerce: How Retailers Evaluate and Strategically Use Instagram Shopping Features – A Qualitative Study Master Thesis
Kim Bottek
June 2021 -
Post-pandemic tourism: old wine in new bottles? A study of the European tourism industry post Covid-19: a qualitative content analysis of news media narratives Master Thesis
Esmée Kevser
June 2021 -
The importance of music in the identity of sojourners and the link between music, adaptation, and acculturation of sojourners Master Thesis
Konstantinos Panagiotis Konstantinidis
June 2021