Media & Business
Collection
Collection
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A Marketing Utopia: Why brand managers are reenvisioning the world through activism Master Thesis
Kleine Deters, Babette
July 2021 -
CSR in the fashion industry: the effects of consistency, fit and social cause involvement Master Thesis
Durlinger, Kyara
July 2021 -
“Our bodies do not exist to be beautiful, our bodies exist to be lived in” The construction of fat acceptance, body positivity and body neutrality content both on Instagram and as formulated by young female professionals Master Thesis
Campiña Wasmus, Judith
July 2021 -
Skincare for real men: A qualitative study of masculinity construction in Grooming advertising Master Thesis
Barrera Tapia, Cinthya
July 2021 -
“Nut Milk is Not Milk”: A Multimodal Critical Discourse Analysis of Plant-Based Dairy Alternatives Advertising in Europe and North America Master Thesis
Dunker, Allison
July 2021 -
The potentials of innovative solar initiatives - Combating energy poverty in Sub-Saharan Africa while considering ethical and sustainability challenges Master Thesis
Gerner, Leonore and Arora, P.
July 2021 -
Call Of Duty: Marketing Warfare Activision’s use of marketing to construct Call of Duty: Modern Warfare’s Brand Identity Master Thesis
Tolokonski, Nikita
July 2021 -
Platformisation and the Indian news media: A qualitative exploration of Indian journalists’ perception on platformisation with respect to news production and distribution practices Master Thesis
Pereira, Divina
July 2021