Media & Business
Collection
Collection
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Does cultural diversity matter? Effects of higher education diversity communication on students’ responses Master Thesis
Iuliana Talmaciu
June 2021 -
Gender inequality in online music production: A qualitative content analysis comparison of online audiences’ evaluation on cover performers of metal and popular music on YouTube Master Thesis
Marlene Lara Martinez Lobelle
June 2021 -
Chinese audiences’ judgments on culturally incongruent product placement in movies. An online experiment Master Thesis
Zihao Jin
June 2021 -
HOW PROMOTIONAL MESSAGES GO GREEN. A quantitative research on how activating motives in promotional messages about wall insulation can influence households’ intentions to implement this measure Master Thesis
Katayoun Mehrpou
June 2021 -
Precarity en double: The Effect of COVID-19 on Musicians. The case of Greece Master Thesis
Zografini Maria
June 2021 -
“I don’t like it but that’s how it works”: Exploring Greek millennials’ perceptions of personalized advertising on Facebook and Instagram. Master Thesis
Kalliopi Tsatsarou
June 2021 -
Employees’ online presence as ambassador: How an organizational transgression can influence employee’s reputation Master Thesis
Pattianakotta, Jemima
July 2021 -
Consumers' social media responses to the greenwashing of fashion industries: A quantitative research on how social media behavior is influenced by greenwashing and trust Master Thesis
Giannaki, Christina
July 2021