Media & Business
Collection
Collection
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Hey Siri… Are you human? Assessing the roles of Anthropomorphism and Perceived Creepiness in the acceptance of Intelligent Personal Assistants Master Thesis
Smargiasse, Giovanni
January 2024 -
Multi-ethnic vs. mono-ethnic cosmetics ads: The influence of social identity on diversity & inclusion make-up advertisements and advertising effects. Master Thesis
Moentadj, Rahina
January 2024 -
Partners in Purpose: How message framing, source credibility, and partnership fit influence CSR outcomes in Business-NGO partnerships Master Thesis
Alexandri, Maria-Rodanthi
January 2024 -
Green Threads in Digital Spaces Investigating Environmental Sustainability Communication by Leading Outdoor Clothing Brands on Instagram Master Thesis
Liu, Jie
January 2024 -
January 2024 -
FROM CLICKS TO COMMITMENT Motivations behind Sustainable Support for Humanitarian Organizations Master Thesis
Shakibapour, Parya
January 2024 -
Digital Dialogues: The Role of Co-Creation and Storytelling in Donor Engagement of Water Non-Profits Master Thesis
Natasya Karina Tunggadewi, .
January 2024 -
When Laughter Takes Flight: Analyzing Ryanair's Humorous Strategy on Instagram A Multimodal Discourse Analysis of Ryanair's Memes Master Thesis
Bakomitrou, Eleftheria
January 2024