Media & Business
Collection
Collection
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Anthropomorphism and Digital Influencers Unveiling how digital influencers present themselves. Master Thesis
Pieters, David
January 2024 -
D&Ivertising: Lifestyle Brands & Gen Z Loyalty Master Thesis
Meraz, Camila
January 2024 -
Is social media the scapegoat for weakening the family bond? A quantitative survey: the effect social media usage has on family connectedness in Dutch families Master Thesis
Jukema, Daniëlle
January 2024 -
AI for Engagement and Motivation in Academia Investigating ChatGPT and its Fulfilment of Autonomy, Competence and Relatedness Master Thesis
Wierz, Nikolas
January 2024 -
Augmented Reality Signalling in Fashion Retail An experimental study on AR’s impact on brand equity Master Thesis
Atanasova, Hristina
January 2024 -
From Clicks to Fits: Understanding Consumer Attitudes towards Virtual Try-On in Online Fashion Retail. A quantitative study Master Thesis
Prodromou, Margarita
January 2024 -
From Streaming to Direct Buying: Customers’ Impulsive Buying Behaviour in TikTok Live-Streaming Commerce Indonesian context Master Thesis
Nabila, Sufya
January 2024 -
Plant-Based is the New Meat Promoting plant-based meat alternatives through persuasive communication: An experimental study Master Thesis
Glauner, Friederike
January 2024