Media & Business
Collection
Collection
-
The Limits of Fear Appeals Investigating Trust, Message Credibility, and Likelihood of Quitting in Anti-Alcohol Campaigns Master Thesis
Viktor Saparev
October 2025 -
Artificial Intelligence in Action A Qualitative Textual Analysis on the Representation of Artificial Intelligence in Western Philosophical Science Fiction Films, between the years 2013-2017 Master Thesis
Mikaella Tryfon
October 2025 -
Dancing on Thin Ice: The BBC's Crisis Communication Strategies in Managing Strictly Come Dancing Controversies A Qualitative Content Analysis Master Thesis
Maiya Bardsley
October 2025 -
Corrective Action as a Crisis Response Strategy: Examining Young Consumers Perceptions of Luxury Fashion Brands in The Netherlands Master Thesis
Zeynep Kiliç
October 2025 -
"It's Just Exhausting Sometimes": Emotional Ambivalence and Digital Intimacy Among Gen Z: a study of how dating app users construct and redefine connection Master Thesis
Emanuela Martin
October 2025 -
Leading the Brand: The Influence of CEO branding and CEO gender on Consumer Purchase Intention Master Thesis
Armando van Veen
October 2025 -
Digital Marketing: the complex interplay of influencer type, advertisement message type, and social media platform Master Thesis
Sietske Reinders Folmer
October 2025 -
Healthy Food Products: Testing the Impact of Ad Type and Content Format on Consumers' Purchase Intention Master Thesis
Sophie Kraaijeveld
October 2025