Media & Business
Collection
Collection
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Beyond the scroll: A study on the effects and influence of social media brand communication elements on perceived brand credibility and consumer purchase intentions Master Thesis
Cociş, Cristina
January 2024 -
Scroll, Post, Reflect A Qualitative Study Exploring Ethics, Values, and Reflective Actions in Identity Work and Personal Branding of Creative Content Creators on TikTok and Instagram Master Thesis
Charlotte Vermeulen
October 2025 -
The AI Prism: Navigating Meaning, Relevance, and Strategic Value in Film Production A Qualitative Study on AI-Sensemaking by Film Practitioners Master Thesis
Alex Ojers
October 2025 -
From Match to Mute How Dark Personality Traits Influence Ghosting in the Online Dating Environment. Master Thesis
Annabel van Duijn
October 2025 -
The Construction of Female Subjectivity in Jane Campion's Films A visual discourse analysis of The Piano (1993), In the Cut (2003), and The Power of the Dog (2021) Master Thesis
Yening Lu
October 2025 -
The role of media portrayals in shaping Oxfam's corporate reputation Gaining knowledge on NGOs Master Thesis
Luan Weldam
October 2025 -
Luxury and Lyrics Investigating the desire for luxury brands driven by brand references in rap lyrics Master Thesis
Riyadh Alshawan
October 2025 -
Binary's Metamorphosis: Seeing through gender representations in Luxury Masstige Perfume Brands' Social Media Storytelling. Master Thesis
Erika Malvasori Dimitriou
October 2025