Media & Business
Collection
Collection
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Designing Effective Environmental Corporate Social Responsibility Messages: Communication Strategies in the Automotive Industry Master Thesis
Xu Yan
October 2025 -
Authenticity in Action: The Mediating Role of Trust, Engagement, and Emotional Connection in Influencer Marketing on Bilibili Insights from China's Digital 3C Consumer Market Master Thesis
Yixi Luo
October 2025 -
Revealing the Machine Behind the Message The Impact of AI Disclosure and Consumers' Attitude Toward AI on Consumer Decision-Making in Digital Advertising Master Thesis
Leonie Dildey
October 2025 -
From Screen to Symbol Chanel's Cinematic Presence and the Reinforcement of Luxury Brand Identity Master Thesis
Samia Ouchen
October 2025 -
"Artificial Intelligence, Real-Life Consequences" A quantitative study on the effects of AI literacy and AI self-efficacy on the work-life balance and job satisfaction of full-time employees Master Thesis
Maaike van Tilborg
October 2025 -
Exploring Audience Perceptions of Branded Content Featuring AI Influencer Lil Miquela A Mixed-Method Analysis of YouTube and Instagram Comments Master Thesis
Yuting Lu
October 2025 -
Between Prompts and People, the Future(s) of Creative Agencies in the Netherlands A study on AI's potential impact on job roles, teams, and internal norms in Dutch creative agencies Master Thesis
Sanya Gupta
October 2025 -
Hooked on Trust: Mapping the Pathways from Influencer Credibility to Consumer Repeat Purchase Intention Investigating the Mediating and Moderating Variables shaping Repeat Purchase Intention in the Digital Age Master Thesis
Sofia Ochs
October 2025