Media & Business
Collection
Collection
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More Than Human The Influence of Interactivity, Anthropomorphism, Parasocial Relationships, and AI Literacy on Consumer Trust in AI Influencers Across Cultures Bachelor Thesis
Mehek Shah
October 2025 -
Phygital Politics The Intersection of Political Influence and Consumer Behavior Master Thesis
Carolina Schillinger
October 2025 -
We Can't Do It Alone! An Analysis of Online CSR Communication of Dutch Music Festivals Master Thesis
Valeria De Villi
October 2025 -
Healthy Food Products: Testing the Impact of Ad Type and Content Format on Consumers' Purchase Intention Master Thesis
Sophie Kraaijeveld
October 2025 -
Digital Marketing: the complex interplay of influencer type, advertisement message type, and social media platform Master Thesis
Sietske Reinders Folmer
October 2025 -
Leading the Brand: The Influence of CEO branding and CEO gender on Consumer Purchase Intention Master Thesis
Armando van Veen
October 2025 -
"It's Just Exhausting Sometimes": Emotional Ambivalence and Digital Intimacy Among Gen Z: a study of how dating app users construct and redefine connection Master Thesis
Emanuela Martin
October 2025 -
Corrective Action as a Crisis Response Strategy: Examining Young Consumers Perceptions of Luxury Fashion Brands in The Netherlands Master Thesis
Zeynep Kiliç
October 2025