Media & Business
Collection
Collection
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How does consumers’ understanding of CSR influence their sustainable consumption behaviour during the COVID-19 pandemic in China? Focus on Chinese e-commerce companies Master Thesis
Tao, Ran
July 2021 -
Retroactive Nostalgia in the Nintendo Fandom: A qualitative interview study on the three motivations to develop nostalgia Master Thesis
Varga, Berci
July 2021 -
Skincare for real men: A qualitative study of masculinity construction in Grooming advertising Master Thesis
Barrera Tapia, Cinthya
July 2021 -
Call Of Duty: Marketing Warfare Activision’s use of marketing to construct Call of Duty: Modern Warfare’s Brand Identity Master Thesis
Tolokonski, Nikita
July 2021 -
“Our bodies do not exist to be beautiful, our bodies exist to be lived in” The construction of fat acceptance, body positivity and body neutrality content both on Instagram and as formulated by young female professionals Master Thesis
Campiña Wasmus, Judith
July 2021 -
The Perceived Identities and Strategies of M-pop in the Journey of Internationalization Master Thesis
Li, Xinyu
July 2021 -
A Marketing Utopia: Why brand managers are reenvisioning the world through activism Master Thesis
Kleine Deters, Babette
July 2021 -
“Nut Milk is Not Milk”: A Multimodal Critical Discourse Analysis of Plant-Based Dairy Alternatives Advertising in Europe and North America Master Thesis
Dunker, Allison
July 2021