Media & Business
Collection
Collection
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The Impact of Emotional Storytelling on Narrative Transportation, Parasocial Interaction and Engagement Intentions in Influencer Marketing Master Thesis
Eva Itimoudi
October 2025 -
AI Literacy: A Prerequisite for Effective Use of Generative AI Master Thesis
Nicole Christodoulides
October 2025 -
More Than a Game Health Providers' Perspectives on Digital Games in Pediatric Cancer Treatment Master Thesis
Anais Pérez Nibouche
October 2025 -
Playing the Blame Game: Discursive Constructions of Accountability in Lebanese News Coverage of the Beirut Port Explosion Master Thesis
Dina el Hage
October 2025 -
Beyond Open Source: Analyzing Extrinsic and Intrinsic Motivation Types in Closed-Source Software Community Participation Master Thesis
Devina Nencheva
October 2025 -
Framing Green Leveraging Cultural Consumer Values in Sustainable Food Advertising Master Thesis
Francesca Occhionero
October 2025 -
The Stream of Consciousness Rethinking a Music Streaming Platform Artist-Centered and Community Driven Master Thesis
Virginia Bianchi
October 2025 -
Redrawing the Lines: How AI Reshapes Labor Division in the Creative Advertising Industry An Institutional Analysis of Client-Agency Dynamics in an AI-Mediated Industry Master Thesis
Simon Roehrs
October 2025