Media & Business
Collection
Collection
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What makes beauty influencers credible? A qualitative study on how young adults evaluate beauty influencers’ credibility on Instagram Master Thesis
Heleen de Jong
June 2022 -
CSR transparency and consumers’ outcomes Master Thesis
Lamprini Kranioti
June 2022 -
Development of Organizational Diversity Communication Over Time and Between Working Sectors Automated Content Analysis of Cultural Diversity Perspectives in Annual Reports (DivPAR) Master Thesis
Loes Lammers
June 2022 -
An investigation of the motives that drive consumers to engage in eWOM about consumer goods. Master Thesis
Myrto Magklara
June 2022 -
Zooming in to connect: Internal communication and employee engagement of remote workers during the Covid-19 pandemic Master Thesis
Asha Mahadevan
June 2022 -
Judge this magazine by its cover: A thematic analysis of Cosmopolitan’s ideal cover girl through femvertising (2013-2022) Master Thesis
Malak Elfar
June 2022 -
Thinking vs Feeling: Exploring the importance of information processing modes with regard to the effectiveness of experiential marketing Master Thesis
Gozal Mammadzada
June 2022 -
Advertising social identities: Inclusive representations of race, ethnicity and gender in marketing campaigns of makeup brands Master Thesis
Nazeli Mazlumyan
June 2022