Media & Business
Collection
Collection
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Advertising strategy and media type effectiveness in the marketing of smart speakers Master Thesis
Stela Georgieva
June 2022 -
FRAMING PROMOTIONAL MESSAGES FOR HOUSEHOLD ENERGY EFFICIENCY UPGRADES A quantitative study applying the goal-framing theory to the promotion of heat pumps in Dutch households Master Thesis
Liubov Glazunova
June 2022 -
(F)influenced? #SocialTrading: Using social media for financial information and investing advice. Exploring the impact of financial influencers on young adults’ investment decision-making. Master Thesis
Iliana Güntert
June 2022 -
Female empowerment in lingerie advertising A thematic analysis of the representation of female empowerment in cross-cultural lingerie advertising on Instagram Master Thesis
Eveline Harteveld
June 2022 -
Creating new ideals, fashion influencers and their portrayal of body positivity. Exploring the intrinsic motivations of the female fashion content creator Master Thesis
Marit Puck Haven
June 2022 -
Crafting your identity A comparative analysis of the platformization of craft on Instagram and Etsy Master Thesis
Emma Hennink
June 2022 -
How Micro-influencers Position as Entrepreneurs on Instagram A qualitative study on how micro-influencers in the beauty & fashion industry position themselves as entrepreneurs on Instagram Master Thesis
Yasmin Kassem
June 2022 -
The “funding secured” tweet crisis: An evaluative study on the crisis response of Elon Musk and the reaction of audience Master Thesis
Anna Kazakova
June 2022