Media & Business
Collection
Collection
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Gaming literacy: The Role of Feedback in Enhancing Media Literacy Through Serious Games Evaluating the impact of formative feedback in the learning process Master Thesis
Volika, Danai
January 2024 -
When Luxury Brands Go Digital: The Influence of Gamification A Study of Gamification's Impact on Luxury Brand Perception and Purchase Intentions Among Millennials and Gen-Z Master Thesis
Heusden, Robbert van
January 2024 -
Beyond the scroll: A study on the effects and influence of social media brand communication elements on perceived brand credibility and consumer purchase intentions Master Thesis
Cociş, Cristina
January 2024 -
Renaissance 2.0: Art in the Age of AI Master Thesis
Deshmukh, Maitreyee
January 2024 -
Tanishq's Brand Activism Failure: Exploring Consumer Brand Sabotage through the Lens of Morality Master Thesis
Krishna, Anjana
January 2024 -
The Effect of Social Media and News Channels on Public Attitudes Toward Refugees and Migrants in Host Countries: A Multi-Dimensional Analysis Master Thesis
Amini, Paniz
January 2024 -
Building Bridges Through Innovation How Public Service Media Create Social Cohesion and Diversity Master Thesis
Neagu, Nicole
January 2024 -
Bridging the Green Gap; The mediating role of Attitude towards Green Product Purchase and Green Brand Love Master Thesis
Vollebregt, Lotte
January 2024