Media & Business
Collection
Collection
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Augmented Reality Signalling in Fashion Retail An experimental study on AR’s impact on brand equity Master Thesis
Atanasova, Hristina
January 2024 -
Hey Siri… Are you human? Assessing the roles of Anthropomorphism and Perceived Creepiness in the acceptance of Intelligent Personal Assistants Master Thesis
Smargiasse, Giovanni
January 2024 -
The Role of Creativity in Marketing The Power of Divergence: How Brands Use Creativity in Branded Content & Entertainment Master Thesis
Szwajnos, Natalia
January 2024 -
Multi-ethnic vs. mono-ethnic cosmetics ads: The influence of social identity on diversity & inclusion make-up advertisements and advertising effects. Master Thesis
Moentadj, Rahina
January 2024 -
U&G of Audio Streaming Platforms Understanding the relationship of brand experience, satisfaction and loyalty Master Thesis
Musomba, Lenny
January 2024 -
Exploring the Influence of Consumer Brand Identification on Online Brand Advocacy: The Mediating Role of Consumer Brand Engagement in Online Travel Agencies Master Thesis
Nazareth, Diana
January 2024 -
To in-game and beyond A Genshin Impact case study on the role of parasocial relationships on the success of transmedia characters Master Thesis
Croes, Jullie
January 2024 -
This Barbie Is Not For Everybody: A Study on the Impact of Character Engagement Factors, Age and Gender on the Enjoyment of a Woman-Centric Movie Master Thesis
Basile, Alessia
January 2024