Media & Business
Collection
Collection
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Audience Reactions to Black Marxist films as seen on Letterboxd and IMDb Master Thesis
Kamau Hawthorne Hawthorne
October 2025 -
Brand Advocacy Formation through Trust: A Study of Communication Strategies in Digital Environments Master Thesis
Son Nguyên Truong Son
October 2025 -
Voices that Matter: Effects of CSR and CSA on Word-of-Mouth in Indian Start-ups- A quantitative approach Master Thesis
Awanti Chakane
October 2025 -
Cultural Identity Reconstruction Through Taiwanese Period TV Dramas Master Thesis
Hsuan-Le Pan
October 2025 -
Readers or Consumers? Identity Portrayal in Italian Lifestyle Magazines A case study on Cosmopolitan Italia Master Thesis
Stella Botta
October 2025 -
What Players See, What Brands Gain A Visual Semiotic Study of Engagement in Infinity Nikki Master Thesis
Alina Mikheeva
October 2025 -
Navigating Crises during Sexual Harassment Allegations A Quantitative Study Shedding Light on The Duality of Effects on Brand Attitudes, Purchase Intention, Message Credibility, and Brand Reputation during Crises Master Thesis
Alina Lauer
October 2025 -
The Importance of Keeping it Real A thematic Analysis of Adolescents'(18-25) Perceptions of Gymshark's Branded Entertainment Master Thesis
thijmen den Hartog
October 2025