Media & Business
Collection
Collection
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October 2025 -
Green, Healthy, or Cheap? Exploring How Claim Types Influence Purchase Intention Master Thesis
Gunnar van Eekhout van Eekhout
October 2025 -
Beyond the fame: The influence of endorser type and credibility in social media posts on Generation Z's purchase intentions. Master Thesis
Alice Zolotarova
October 2025 -
Virtual Coaching for Mental Health: Effects of Coach Ethnicity Match, Coach Type Framing, Warmth, and Competence in a VR Setting Master Thesis
Ying-Ju Chou
October 2025 -
How does AI influence creativity in work environments? Examining employees' attitudes and perceptions in the context of crisis communication in Greece Master Thesis
Dimitra Dagre
October 2025 -
Green or Greed: Analyzing Media Framing of H&M's Greenwashing Allegations Master Thesis
Alice Borgne
October 2025 -
System versus Human: The Role of Trusting Beliefs in AI Adoption Across Personal and Work Contexts Master Thesis
Pheebe Niewold
October 2025 -
The Impact of Influencer-Brand Congruence on Consumer Trust and Purchase Intention in Health Product Endorsements Master Thesis
Sophie Cupello
October 2025