Media & Business
Collection
Collection
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The Role of AI Streamers in Live-Streaming E-Commerce: Examining the Impact of Interaction on Consumer Trust and Purchase Intention Master Thesis
Jiaru Zheng
October 2025 -
Hospitality Brands Employing Brand Identity through Instagram Understanding Brand identity through CitizenM's one-of-a-kind Branding on Instagram Master Thesis
Aarushi Chowdhury
October 2025 -
Lead To Compete How leaders in marketing and advertising agencies can help clients achieve external success through internal alignment. Master Thesis
Tómas Björnsson
October 2025 -
Too Much Information? The Impact of Personalized Instagram Ads on Gen Z's Privacy Attitudes and Data Sharing Behaviors Master Thesis
Zoe Bandell
October 2025 -
Reaching young audiences Public Service Media on TikTok Master Thesis
Iva Konstantinova
October 2025 -
Dancing on Thin Ice: The BBC's Crisis Communication Strategies in Managing Strictly Come Dancing Controversies A Qualitative Content Analysis Master Thesis
Maiya Bardsley
October 2025 -
Corrective Action as a Crisis Response Strategy: Examining Young Consumers Perceptions of Luxury Fashion Brands in The Netherlands Master Thesis
Zeynep Kiliç
October 2025 -
"It's Just Exhausting Sometimes": Emotional Ambivalence and Digital Intimacy Among Gen Z: a study of how dating app users construct and redefine connection Master Thesis
Emanuela Martin
October 2025