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The Illusion of Influence: How Popularity and (Dis)Honest Behaviour Affect Consumer Emulation Master Thesis
Jin, lili
July 2025 -
To Steal or Not to Steal: An Exploration of the Social Influences and Retail Technologies on Attitudes and Intentions Toward Shoplifting Master Thesis
Lazarova, Marina Rosenova
July 2025 -
The Impact of Media Multitasking and Complex Marketing Messages on Consumer Honesty Master Thesis
Denevers, Nathalie
July 2025 -
Exploring the Role of Celebrity Endorsements and Risk Warnings in Shaping Risk Perceptions in Gambling Advertisements Master Thesis
Panis, Friso
July 2025 -
“Warning! Potential Hazards Ahead” The Influence of Warning Label Types on Parental Attitude Toward Magnetic Toys Master Thesis
Visser, Donna
July 2025 -
Personalization Meets the Aisle: How Technology is Redefining Retail Master Thesis
Loocke, Titus
July 2025 -
The Relationship Between Different Communication Styles of AI-driven Chatbots and Consumer Satisfaction and the Mediating Effect of Perceived Privacy Risk Master Thesis
Hagendijk, Thijs
July 2025 -
Rejecting AI when the Risk is High: Concerns Over Responsibility Master Thesis
Lecomte, Theo
July 2025