-
The Power of Nudging Sustainable Fashion Purchases: How Product Involvement and Intuitive (System 1) and Deliberate (System 2) Nudges Influence Consumer Choices Master Thesis
Slisarenko, Sofiia
July 2025 -
Running Green: How Sustainability Claims and Social Pressure Influence Prices for Running Shoes Master Thesis
Coolen, Roos
July 2025 -
Cognitive Dissonance and Emotional Interplay in Fashion Consumption: How Guilt, Pleasure, and Norms Influence Ethical Choices Master Thesis
Janders, Sarah
July 2025 -
The Cost of Calling It AI: Effects of Design Source Framing on Curiosity and Brand Engagement on Social Media Master Thesis
Rejnsz, Natalia
July 2025 -
Closing the attitude-behavior gap: The moderating role of green trust, green product price sensitivity and perceived consumer effectiveness Master Thesis
van der Meulen, Mogán
July 2025 -
Finding an exception to the rule: The impact of AI disclosure on negative word of mouth intentions Master Thesis
Toraman, Lal
July 2025 -
Consumer perceptions of cow milk alternatives: a psychological perspective on sustainable consumption Master Thesis
Richters, Roos
July 2025 -
Fit for the Future: Exploring the Role of Affect, Social Influence, Performance Expectancy, and Habit on the Behavioral Intention to Use Artificial Intelligence (AI)-Powered Fitness Wearable Technologies: The Mediating Role of Privacy Concerns Master Thesis
Joeglal, Kiran
July 2025