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AI vs. Human: Who Nudges Consumers Toward Sustainable Fashion? Master Thesis
Sigala, Kallianna
July 2025 -
The Moderating Role of Content Type in Online Display Banners: Consumer Perceptions of Private Label and National Brands Master Thesis
Spitse, Joey
July 2025 -
Surfing the Sustainability Hype: The Influence of Green Advertising on Consumer Behavior in the Surf Apparel Industry Master Thesis
Valkyser, Anna
July 2025 -
Cultural authenticity or sustainability? The impact of storytelling on brand trust Master Thesis
Geukes, Margot
July 2025 -
Too Green to Be True? Examining the Impact of Puffery on Consumer Purchase Intention: A Moderated Mediation Approach Master Thesis
Rîhlea, Lia
July 2025 -
Shifting consumers toward sustainable choices: the intersection of Regulation (EU) 2025/40 on packaging and packaging waste, green marketing, and consumers’ green purchase intention Master Thesis
Vismans, Jasper
July 2025 -
Framing for the Future: Contextualized Carbon Emission Cues and Consumer Repair Decisions Master Thesis
Dalichow, Jared
July 2025 -
The Unexpected Downside of Advertising Sustainability: Good Intentions, Increased Green Fatigue Master Thesis
Bazan, Sacha
July 2025