-
Major music scale songs, positive mood, self-control: does positive mood induced by major music scale songs replenishes self-control reserve? Master Thesis
Kapagiannidis, D.
August 2015 -
Store loyalty in Dutch supermarkets is it possible to keep your customers loyal? Master Thesis
Lebbing, J.P.
August 2015 -
User generated content: online reviews the effects of message sidedness in online reviews on perceived helpfulness and credibility Master Thesis
Egmond, S.Y. van
August 2015 -
How can firms cope with disruptive events how perceived firm innovativeness and perceived firm resilience help companies in disrupted industries survive Master Thesis
Fatehpour, J.F.
August 2015 -
Institutionalized brand communities: assessment of the impact of social network structure on the contribution to the brand Master Thesis
Ramanauskaite, G.
August 2015 -
The influence of negative mood and low self-esteem on impulsive buying behaviour of unhealthy snacks Master Thesis
Rhijnsburger, G.N.A.
August 2015 -
Streaming OTT VoD: identifying personas amongst Dutch over-the-top video on demand consumers Master Thesis
Zandbergen, K.A.
August 2015 -
Rewards in marketing does brand familiarity play an important role in the impact of rewards on customer loyalty? Master Thesis
Schoonbrood, S.A.F.
September 2015