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Adaptation of social media content to country’s cultural foundations for stimulating brand equity Master Thesis
Munawar, Hufsa
July 2016 -
Morphing Forward: The influence of morphing on the effectiveness of charity print advertisements Master Thesis
Hamzić, Selma
July 2016 -
The relationship between ad-evoked emotion and ad-likeability, and the influence of emotional gender stereotypes Master Thesis
Bor, Lindi
July 2016 -
Foot-In-The-Door versus Door-In-The-Face in the Retailing Setting in Relationship with the Types of the Products Master Thesis
Ovchinnikova, Daria
July 2016 -
Applying the lean startup method in enterprises: Critical success factors for new product development Master Thesis
van der Geest, Lukas
July 2016 -
Chinese Women’s Attitude and Purchase Intention towards Sustainable Cosmetics Master Thesis
Liu, Xuan
July 2016 -
The effectiveness of nostalgia in advertising. An appreciation of intertemporal connectedness and its moderating effect on evaluation of nostalgic advertisements Master Thesis
Horn, Clarissa
July 2016 -
The role of status signaling and licensing in overspending on green car purchases Master Thesis
Mandaiker, Paul
July 2016