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Behavioural Segmentation with Product Network Master Thesis
Jagodić, Anja
August 2017 -
Good Design is in the Eye of the Beholder: A conjoint study into the impacts of website design and cognitive style on likelihood of purchase in the field of fashion e-commerce Master Thesis
Bahtijarević, Nika
August 2017 -
Partnering with the unexpected: A case study exploring the effects of co-branding on purchasing behavior in the fashion industry Master Thesis
Buijs, Roy
August 2017 -
How do Emotions Drive Organic Food Purchase? Master Thesis
Büchel, Jana
August 2017 -
Irrational choice behavior under time pressure Master Thesis
Braster, Jens
August 2017 -
Organic consumption: A study linking motivations to demographic characteristics Master Thesis
Lubbers, Lasse
August 2017 -
Understanding the Gaming Market: How Overpromising Negatively Affects Word of Mouth Master Thesis
Basdew, Vinand
August 2017 -
Viral Marketing: How Impression Management Drives People to Share with Large Audiences Master Thesis
Frumkin, Ilja
August 2017