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Marketing Management

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  • The Weekly Pattern of Consumption Master Thesis

    Bender, Sophie

    February 2018
  • Going beyond the online buzz: focus on features or feelings? Master Thesis

    Drost, Aimée

    February 2018
  • Investigating the Impact of Review Valence and Product Type on Online Consumer Review Helpfulness Master Thesis

    Vermeer, Max

    March 2018
  • Effect ephemeral and desirable content on self-presentation. A study: The comparison between ephemerality and desirability on the display of photos Master Thesis

    Gangadin, Kimberly

    March 2018
  • Drive consumers to sustainability by generating moral disgust Master Thesis

    Ristić, Mikula

    April 2018
  • Selling a Story of Social Responsibility; How does perceived brand authenticity influenced by the company’s CSR foundation affect the consumer’s brand attachment? Master Thesis

    Kooijman, Annemaryn

    May 2018
  • Online access based possessions versus digitally owned possessions: A look into the degree of incorporation of music collections into the extended self Master Thesis

    Hoeks, Marit

    May 2018
  • Optimization of mobile location-based marketing services for cultural and entertainment events via location, time and personalization Master Thesis

    Toneva, Nedelina

    May 2018
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