-
Optimization of mobile location-based marketing services for cultural and entertainment events via location, time and personalization Master Thesis
Toneva, Nedelina
May 2018 -
Risk Communication and Perception in the Consumer Environment: The Effects of Communication Format, Brand, and Product Nature on Consumer Risk Perception Master Thesis
Dražilović, Aleksandra
May 2018 -
Investigating the influence of employees as brand ambassadors, via the social media channel linkedIn, on brand equity Master Thesis
Kessel, L. (Laura)
May 2018 -
Online review characteristics and its influence on perceived usefulness and intention to visit Master Thesis
Qian, Mong-Yun
June 2018 -
Drivers of review usefulness on TripAdvisor Master Thesis
Boerdam, Mirthe
July 2018 -
Power of emotions in crowdfunding. Predicting campaign success by emotions in video pitches Master Thesis
Kambiz, N.
July 2018 -
Are we able to close the green gap? Affecting intention to consume plant-based food products by the provision of information and a writing assignment Master Thesis
Reeuwijk, Suzanne
July 2018 -
The power of Symbolism. The influence of on-package health-related symbolic information on perceived healthiness and purchase probability Master Thesis
Wielaard, Carmen
July 2018