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What are the effects of disclosure type and blog advertisement valence on perceived blogger authenticity and intended behaviour towards the blog? A study on consumer responses to different blog advertisements Master Thesis
Oltmans, May-Anne
February 2018 -
Going beyond the online buzz: focus on features or feelings? Master Thesis
Drost, Aimée
February 2018 -
Investigating the Impact of Review Valence and Product Type on Online Consumer Review Helpfulness Master Thesis
Vermeer, Max
March 2018 -
Effect ephemeral and desirable content on self-presentation. A study: The comparison between ephemerality and desirability on the display of photos Master Thesis
Gangadin, Kimberly
March 2018 -
Drive consumers to sustainability by generating moral disgust Master Thesis
Ristić, Mikula
April 2018 -
Selling a Story of Social Responsibility; How does perceived brand authenticity influenced by the company’s CSR foundation affect the consumer’s brand attachment? Master Thesis
Kooijman, Annemaryn
May 2018 -
Online access based possessions versus digitally owned possessions: A look into the degree of incorporation of music collections into the extended self Master Thesis
Hoeks, Marit
May 2018 -
Caring is paying: How anticipated emotions following from the price premiums of sustainable personal care products impact purchase intentions Master Thesis
Steenbergen, Mandy
May 2018