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Valence in online customer reviews and purchase intention: The moderating roles of information load and purchase type Master Thesis
Richardson, Nympha
July 2018 -
Influencer marketing on Instagram: The influence of a sponsorship indication on advertisement evaluations, attitudes and purchase intentions, moderated by product type Master Thesis
Mellema, Marieken
July 2018 -
The effects of Mindfulness on the relationship between Stress and Financial Decision Making Master Thesis
Smulders, Thomas
July 2018 -
The role of celebrity involvement in consumers' perceived successfulness of sports product marketing on Instagram Master Thesis
Risseeuw, Larissa
July 2018 -
The effect of individualism and uncertainty avoidance as cultural dimensions on the effectiveness of a nudge Master Thesis
de Vries, Arianna
July 2018 -
Would you buy the food of the future? A research into the purchase intention of cricket protein bars Master Thesis
Luijten, Tycho
July 2018 -
Nudging for good: is it even possible to push consumers subtly into healthier food orders online? Master Thesis
de Barse, Danique
July 2018 -
Does an augmented reality tool used as a user-product interaction tool on the user interfaces of a fashion e-commerce store improve customer satisfaction? Master Thesis
de Vries, Vanity
July 2018