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The effectiveness of complementary product recommendations in an online environment Master Thesis
Josse , Déborah
July 2018 -
Subscription addiction: A study on how individuals discount the future payoffs of electric toothbrush subscriptions Master Thesis
Rütsch, Njani
July 2018 -
Approving of and falling for nudges: What shapes consumers' perspectives of nudges? Master Thesis
Tuk, Dennis
July 2018 -
The effect of information load and affect on online consumer behaviour Master Thesis
van der Zalm, Jim
July 2018 -
Exclusivity or accessibility: balancing status and fairness perception in loyalty programs Master Thesis
Dalmeijer, Tim
July 2018 -
The effect of certification seals on purchase intention of ethical fashion, moderated by socio-moral disgust Master Thesis
Wijnhoven, Loek
July 2018 -
Ne touche pas...A proposal for triggering impulsive purchases in consumers by creating an online touch experience Master Thesis
Tuns, Claire
July 2018 -
The effect of different appeals utilised in sponsored Instagram influencer posts on customers’ attitudes and purchase intentions, moderated by product type Master Thesis
Jongerius, Isabel
July 2018