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Missed deliveries, missed opportunities: Nudging the usage of collection and delivery points Master Thesis
Jansen, Maike
July 2019 -
Nudging eco-friendly tourist behaviour: how to guide people towards booking more sustainable accommodations? Master Thesis
Pieters, Esther
July 2019 -
Corporate apologies on social media: How saying sorry impacts consumer perception Master Thesis
Martins Nunes da Silva Carlos, Joana
July 2019 -
Luxury E-Commerce: Blessing or Curse? | Does the level of exclusivity of luxury products on e-commerce affect the total perceived luxuriousness of a luxury brand? Master Thesis
Gkogkou, Anastasia
July 2019 -
“I am a Twitch subscriber. Now what?”: how does subscribing to a gaming broadcasting channel changes online user behavior Master Thesis
Badau, Dragos
July 2019 -
Influence of an offline promotional event on an online paid media advertising. The example of a fashion show and a YouTube campaign Master Thesis
Arendt, Agata
July 2019 -
Surroundings matter: Investigating social networking site media coverage and peer attitudes as predictors of online privacy concerns and the moderating role of online privacy literacy Master Thesis
Bergunde, Lena
July 2019 -
How does ad transparency influence consumers’ attitude towards the brand? Master Thesis
Prins, Carlijn
July 2019