-
Underdog Narratives and the Perception of For-Profit Charitable Initiatives: the dawn of a new age of capitalism? Master Thesis
Paulis, Maud
July 2019 -
How plastic regulation influences the willingness-to-pay for non-plastic alternatives Master Thesis
Vollebergh, Denise
July 2019 -
The effect of Instagram influencer on apparel webstore Master Thesis
Liu, Liang
July 2019 -
Store wars and retail marketing Master Thesis
Righi, Celine
July 2019 -
The effect of using Experiential Marketing campaigns in advertising on Purchase Intention in the FMCG sector Master Thesis
Touw, Annick
July 2019 -
Sneakerheads: A qualitative investigation into driving factors behind the collecting of sneakers Master Thesis
Loncar, Tit
July 2019 -
Covert marketing efficiency: An experimental assessment of covert marketing strategies Master Thesis
van der Sluis, Mike
July 2019 -
The customer as a fellow executive board member Master Thesis
Shajadsingh, Yashvir
July 2019