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Nudging the Dutch consumer towards healthier snacks in an online supermarket Master Thesis
Wieldraaijer, Jente
April 2020 -
Interface Psychology: iPad versus Computer? The Impact of Different Interfaces on Consumer Judgment and Decision Making Master Thesis
Schouwink, Wienke
May 2020 -
The impact of disgust on product evaluations, moderated by product type Master Thesis
Gonzalez Maestegui, Paula
May 2020 -
Leveraging the Prominence of Website Features in Website Morphing: An Online Experiment on Matching the Prominence of the Product Description and Online Customer Reviews for Opinion Leaders and Opinion Followers to Increase Purchase Intention. Master Thesis
van Velzen, Ryan
May 2020 -
Thumbs up for helpfulness: Predicting the helpfulness of online game reviews on Steam through peripheral and central features with a distinction between free and paid games Master Thesis
Chua, Larissa
May 2020 -
The moderating role of consumer ethnocentrism on willingness to pay for cause-related marketing products: A moral dilemma? Master Thesis
van Zandwijk, Nino
May 2020 -
I love my body! A qualitative study into body positive consumers and their relation toward beauty and fashion brands Master Thesis
Boekestein, Isabel
May 2020 -
Latent determinants of purchase intention for luxury fashion among a new and emerging consumer segment Master Thesis
van Schagen, Sophie
June 2020