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The Effect of Different Promotions on Purchase Intention for Search and Experience Goods Master Thesis
Karabay, Bensu
July 2020 -
Deceptive Advertising and Celebrity Endorsements: a match made in heaven? Master Thesis
Peeman, Stefan Peeman
July 2020 -
The impact of eWOM in a digital age Master Thesis
Groenendaal, Pauline
July 2020 -
Creativity in Marketing Master Thesis
van Zanen, Lisette
July 2020 -
Creativity: The Key to Success in Online Advertising? Master Thesis
Janssen, Juliette
July 2020 -
“We” will stand up for the Earth - How priming the interdependent self-construal and prevention-focused self-regulatory focus translates into pro-environmental knowledge acquisition Master Thesis
Szabó, Blanka
July 2020 -
A Quantitative Study on Happiness: Does the luxury lifestyle really make you happy? Master Thesis
Taus, Quoraisha
July 2020 -
Using Mobile Phones for Online Purchases: Effects on the Consumer Decision Process Master Thesis
Hoeks, Lauren
July 2020