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The Challenge of Green Advertising: The Interaction between Emotional and Rational Arguments and their Influence on Advertising Effectiveness Master Thesis
Siebold, Antonia
July 2021 -
The Role of Advertising Appeal in Sustainable Fashion Consumption Master Thesis
Sabharwal, Anjali
July 2021 -
Is Feeling Good All Equally Good? Different Specific Positive Emotions in Advertising and their Effects on Consumer Behaviour Master Thesis
Jhee, Hyundo
July 2021 -
The Effectiveness of Affect: An Exploration of Narrative Rationality, Customer Personality, and Ad Effectiveness Master Thesis
Keizer, Demi
July 2021 -
The Influence of Descriptive Norms on Individuals' Conspicuous Consumption Behaviour in the Context of Instagram Master Thesis
Bansidhar, Meenakshi
July 2021 -
Evolutionary Algorithm Principles Applied to Creative Agencies: Fostering Employee Creative Self-Efficacy Through Openness to Risk and Goal-Orientation Master Thesis
Seneda, Isaque
July 2021 -
Exclusivity moderating product customization and its implications; Another potential example of why context matters in product marketing. Master Thesis
Vester, Jeroen
July 2021 -
The effectiveness of message styles on company attractiveness: warmth versus competence Master Thesis
Sabrina, Sella
July 2021