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Adoption of NFC based In-store Mobile Payment Technology Among Turkish Consumers Master Thesis
Ates, Azmi
July 2021 -
Relationship between customer satisfaction, loyalty, and experience of luxury fashion brands consumers on e-commerce platforms. Master Thesis
Mamaj, Jan
July 2021 -
Ethical Fashion Consumerism: The effects of Marketing tools on the Attitude-Behavior gap Master Thesis
Ruiz, Elsa
July 2021 -
The effect of in-store displays on purchase intention in the FMCG sector Master Thesis
Verzilina, Daria
July 2021 -
The Influence of Color on Brand Personality in Advertising Master Thesis
Kaltner, Laura
July 2021 -
How different product types affect the relationship between storytelling and ad effectiveness Master Thesis
Langedijk, Stijn
July 2021 -
The optimal choice of emotions and rational arguments in luxury advertisement. Master Thesis
Bosman, Lars
July 2021 -
The importance of emotions in advertising. The optimal balance of emotions and rational arguments in commercial communications. Master Thesis
Hrubá, Klára
July 2021