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The Role of Creativity in marketing: A necessity or just a nice to have? Master Thesis
Ji, Lusi
August 2021 -
Esports fans: An investigation into the motivations for live esports event attendance Master Thesis
Scheepers, Annemarie
August 2021 -
Disclosing personal data from the comfort of your own home: Examining users’ perceived privacy-personalization paradox in smart home devices. Master Thesis
Wulff, Eveline
August 2021 -
How Many Uses?: The Effects of Unit Type and Visualization on Purchase Willingness Master Thesis
McDonald, Zoe
August 2021 -
The impact of the sentiment of crowdfunding pitches on the funding success Master Thesis
Tsai, Michelle
August 2021 -
Freedom From and Freedom To: Examining the Impact of Contagious Disease-Induced Fear and Individualism Versus Collectivism Master Thesis
Kim, Chi Wan
August 2021 -
Experiments with Nudge designs Nudging towards sustainable produce consumption Master Thesis
Hoogendijk, Thomas
August 2021 -
Multi-brand Loyalty: when loyalty means two or more - A Qualitative Study in Fast-Moving Consumer Goods Master Thesis
Rustenhoven, Rik
August 2021