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Product Creativity in High- and Low Product Involvement Markets Master Thesis
Linsberger, Luka
August 2021 -
Can Villains Be Used to Promote Heroism?: Exploring the Identifiable Villain Effect and the Impact of Perpetrator Blame on Pro-social Behaviour Master Thesis
Heyligen, Lina
August 2021 -
Colour-coding brand personality: from unicolour to bicolour logos Master Thesis
Kuipers, Britt
August 2021 -
A Story In A Bottle: Nudging wine amateurs with storytelling Master Thesis
Anicet, Anaïs
August 2021 -
The effect of disgust on sustainable packaging preferences Master Thesis
van Andel, Anouk
August 2021 -
Nudging for the better – How to nudge people to reduce their meat consumption ? Master Thesis
Garnier, Quentin
August 2021 -
How distances in alphanumeric brand names and prices information influence perceived product quality Master Thesis
Verstraeten, Filippa
August 2021 -
The influence of choice complexity on the option framing effect on purchase intention, amount of money spent on selected options and post choice satisfaction Master Thesis
Ton, Nu Minh Anh
August 2021